After 42 years of steady growth and success, The Bitu-mill Group has unveiled its new brand identity: BildGroup. The new name is one that best reflects the business as it diversifies to become an industry leader in building, infrastructure, landscaping and development.
Having started in 1979 doing road profiling in Victoria, the company now boasts a 380+ strong team and supported by over 1000 sub-contractors across Australia each year, it is proudly known for delivering high quality, professional work.
“Road profiling and pavement rehabilitation were where the business began. Since starting our civil business over 10 years ago, we have diversified our service offering and the Bitu-mill name only represents a part of what we do. We are so proud of the growth our team has achieved and the new brand doesn’t pigeonhole our business. Now is time to redefine who we are as a group. Building, Infrastructure, Landscaping and Development – that’s BildGroup. This new name projects us into the future and allows us to enter into new markets and states, with new opportunities to further grow and diversify.”
– CEO Stephen Hill
Not forgetting the value and history behind the well-known brand, Bitu-mill will remain the name of the road profiling and asphalt paving business.
The civil infrastructure division, which has experienced substantial growth, will now be known as BildCivil. This sector of the business represents a large proportion of business and revenue for the company and is an integral part of the business’ future, specialising in infrastrucure (BildInfrastructure, urban (BildUrban and Lyons Constructions), landscapes (BildLandscapes) and micro stabilisation (BildMicrostab) construction services.
The new rebranding represents a significant step in the evolution of the company. It clearly sums up the future direction and encompasses all services we offers, while holding true to the our personality of being genuine, trusted, dependable, professional, agile and spirited.
“Looking back at our beginnings we have always been a people focused business. The evolution from Bitu-mill to BildGroup is about more opportunities for our people, supporting our growth, making us stronger so we, and all our partners, can continue to succeed.”
– Matthew Graham (Executive Chairman)
